Channel Program Manager

Job Title

Channel Program Manager

Job Scope

The Channel Program Manager is accountable for developing best-in-class channel programs, marketing campaigns and other initiatives driving performance and company profit. The role covers Retail, Apple Premium Resellers, Monobrand Resellers and Independent Retail Programs and requires a one-to-many relationship with channel partners and key internal stakeholders in the company. S/He manages associated budgets and performs periodic quality checks while reporting on metrics.

Main Duties and Responsibilities

Technical and Operations

• Develop best-in-class channel programs and ascertain a successful execution as per set program guidelines and plans
• Handle a flawless rollout and execution of program changes due to new product introductions (NPI) and/or program refresh including Apple programs, Apple Premium Reseller (APR), Apple Shop (AS) and White and Monobrand Resellers
• Drive world-class merchandising deployment in consumer electronic retail, manage POS performance and execution of demand generation in close cooperation with retail partners
• Manage and control joint market offering plans and quarterly marketing development and promotional budgets
• Drive channel performance via best-in-class marketing campaigns including events, awareness activities, traffic generation and new store openings
• Manage associated budget limitations and maximize cost efficiencies through post-activity evaluations measuring ROI and driving future programs
• Plan the sales training requirements of channel partners on a quarterly basis and coordinate with the Training Manager on the execution and compliance of programs
• Perform quality checks on programs through quarterly mystery shopping and audits and generate metrics accordingly
• Manage and execute the marketing budget across all consumer partners in the region
• Support the consumer sales in the quarterly budget allocation
• Work on the creatives in coordination with the partners and ensure a proper execution in accordance with set marketing guidelines
• Coordinate with internal stakeholders on new store openings, guarantee the timely placement and training of staff and ensure partners are operating smoothly upon inauguration
• Conduct a coverage analysis, monitor sales performance and other metrics and raise recommendations to concerned
• Stay abreast of latest developments, launches and/or revamp of program(s)

Talent Development

• Lead and coach the team cultivating empowerment and ownership
• Develop capabilities and secure a solid succession plan
• Conduct regular performance reviews, identify training needs and oversee development plans.

Position Requirements

Education

Bachelor’s degree in Marketing, Economics or any other related field.

Experience

3 to 5 years of experience in a similar role.

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