Lead Specialist - Apple Brand Advocacy & Retail Experience

Job Title

Lead Specialist - Apple Brand Advocacy & Retail Experience

Job Scope

The Lead Specialist - Apple Brand Advocacy & Retail Experience supports the execution of merchandising, advocacy, and retail visibility initiatives across partner stores to ensure a premium Apple brand experience. The role coordinates field activities, supports training and advocacy programs, monitors execution standards and KPIs, and contributes to enhancing in-store customer experience and partner engagement across the region.

Main Duties and Responsibilities

• Support the selection, onboarding, training, and coordination of merchandisers across the region;
• Coach and support field teams to ensure strong Apple brand representation and consistent execution standards;
• Contribute to defining store coverage models, visit frequency, and field execution priorities;
• Coordinate weekly and monthly schedules, route planning, and visit frequency across POS locations;
• Assign and follow up on tasks related to merchandising, visibility, training execution, and advocacy activities in line with compliance standards;
• Support the implementation of reporting standards, execution guidelines, and ways of working across the field team;
• Track KPIs, analyze field performance, and provide recommendations to improve execution and operational efficiency;
• Ensure consistent execution and maintenance of merchandising, visibility, and premium retail standards across partner stores;
• Identify opportunities to improve in-store customer experience, merchandising solutions, and advocacy impact;
• Coordinate advocacy initiatives, including training programs, recognition activities, events, and POS communication;
• Support the delivery of training and advocacy activities to strengthen product knowledge and engagement within partner retail environments;
• Monitor execution quality and escalate or recommend corrective actions when needed.

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Position Requirements

Education

Bachelor’s degree in Business Administration, Marketing or any other related field.

MBA is a plus.

Experience

At least 5 to 7 years of relevant experience