Marketing Coordinator

Job Title

Marketing Coordinator

Job Scope

The Marketing Coordinator is accountable for coordinating marketing campaigns and events that promote company solutions and services. S/He handles various responsibilities all aligned towards the achievement of the overall marketing strategy.

Main Duties and Responsibilities

• Conduct research to analyze consumers’ behavior and analyze data helping identify and define future campaigns and activities for targeted audiences
• Participate in internal activities and initiatives to evaluate trends, brand awareness and competition using different tools at hand
• Participate in the planning and implementation of campaigns, events and exhibitions in coordination with internal and external parties
• Identify, assemble and coordinate requirements needed for campaigns and events through establishing contacts, developing schedules, assigning tasks, etc.
• Track and follow through the implementation of campaigns and promotional events with both internal and external parties and prepare related activity reports to measure efficiency and success
• Communicate with the sales team on campaigns details, objectives and timelines that meet sales strategies providing necessary instructions when and as needed
• Assist with writing various materials and contents to be used on different digital and online platforms increasing engagement.

Position Requirements

Education

Bachelor’s degree in Marketing or Advertising.

Experience

At least 1 to 3 years of relevant experience.

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