Marketing Executive
Date:
Apr 7, 2025
Location:
Casablanca, MA
Company:
MCIMA-SARL AU
Req ID:
1600
Job Title
Marketing Executive
Job Scope
The Marketing Executive is accountable for developing and implementing marketing campaigns with the aim of promoting company products and services. S/He handles various responsibilities ranging from creative, analytical, digital, commercial and administrative, all aligned towards the achievement of the overall marketing strategy.
Main Duties and Responsibilities
- Participate in the development of the marketing strategy based on market insights and data analytics retrieved from different channels at hand
- Participate in the creation and development of marketing campaigns and follow through the implementation with concerned parties both internally and externally
- Organize and oversee campaigns and promotional events on social media using different channels and targeting various audiences
- Conduct market research and analysis to evaluate trends, brand awareness and competition using different tools including but not limited to focus groups, call backs, surveys etc.
- Gather and analyze data that helps identify and define future campaigns and activities for targeted audiences
- Produce creative written and multimedia contents to be used on different digital and online platforms increasing engagement
- Write, edit and proofread creative contents for diverse marketing productions (brochures, website, press releases, materials, etc.)
- Maintain the company website and update all information at all times
- Develop and maintain positive relationships with key external partners including media, advertising companies, agencies etc.
- Follow up and monitor the progress of campaigns and events using various metrics and submit reports accordingly
- Organize events and exhibitions in coordination with internal and external parties
- Coordinate with the sales team and develop targeted marketing campaigns and activities that meet sales strategies.
Position Requirements
Education
Bachelor’s degree in Marketing or Advertising.
Experience
At least 3 years of relevant experience.
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