Marketing Manager

Job Title

Marketing Manager

Job Scope

The Field Marketing Manager is accountable for driving awareness, engagement, and measurable pipeline across direct and channel routes to market. Reporting to the Emerging Marketing Leader and embedded within the sub-regional management team, this role aligns closely with the regional business to deliver a marketing plan that deepens engagement in strategic accounts, builds momentum in data resilience and cybersecurity, and accelerates net new logo acquisition through channel partners.

The successful candidate is a commercially driven marketing professional with a proven ROI track record gained within a large B2B software or services company. Deep knowledge of ABM, field events, digital, integrated campaigns, and channel/alliances marketing is essential. The role demands the ability to influence multiple regional stakeholders and negotiate effectively within a global matrixed organization.

Main Duties and Responsibilities

Strategy & Pipeline Generation
•    Develop and execute the sub-regional marketing strategy to drive awareness, engagement, and demand.
•    Orchestrate and implement pipeline generation and acceleration programs jointly with sales and channel.
•    Plan direct and channel budgets to maximize pipeline and ROI.
•    Develop and implement a target account strategy to support account-based selling.
•    Seek opportunities to work with Alliances and Security partners to drive net new leads and accelerate pipeline.
•    Drive and manage the end-to-end lead capture and follow-up process, ensuring timely lead qualification, effective stakeholder coordination, accurate reporting, and operational excellence across all marketing activities. 
Events & Campaigns
•    Take full ownership of the company's participation in key regional trade shows and industry events, managing all project phases from strategy and planning through execution, lead management, budget control, vendor coordination, and post-event evaluation.
•    Select, devise, and manage physical and virtual events as part of the overall marketing mix.
•    Ensure a cohesive pre-event, at-event, and post-event nurture strategy to maximize engagement and response rates.
•    Use marketing mix to create surround programs for strategic accounts — Executive Briefings, Micro-Briefings, and digital plays.
•    Develop creative briefs and implement integrated campaigns ensuring consistent messaging across all channels.
•    Develop and implement a calendar of events and activities that fosters traffic and increases customer engagement.
•    Evaluate, onboard, and manage vendors contributing to local demand creation programs.

Channel & Alliances
•    Working alongside partner account managers, manage key partners and alliances; execute and track PDF budget with focus on net new logos.
•    Enable new routes to market including XSPs, Telcos, cloud providers, and MSPs.
•    Drive strong partner relationships and lead generation programs.

Team Alignment & Communication
•    Engage with direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities — including call-out days aligned to defined Sales Plays.
•    Communicate and educate regional teams (sales, SEs, channel, and renewals) on new and planned marketing activities including global and regional programs.
•    Continuously coordinate with internal stakeholders for successful initiative delivery and results.

Reporting & Optimization
•    Forecast, measure, report, and optimize the impact of the sub-regional plan as well as specific programs and initiatives.
•    Create and develop reports; analyze data and figures to be used in future campaigns and activities.
•    Manage the marketing budget, monitor effective utilization by adhering to guidelines, and optimize costs while assessing return on investment.
•    Accountable for annual planning and quarterly reviews within the sub-region, including budget and pipeline management and ROI tracking.
•    Build, maintain, and manage solid relationships with key industry players, partners, and agencies.

Position Requirements

• Operational excellence - experience managing B2B direct and channel marketing and reporting metrics (funnel conversion, pipeline, ROI, % contribution to the business, etc.).
• Demonstrated ability to leverage AI tools to enhance productivity, streamline workflows, and support decision making.
• Experience of account-based marketing implementation.
• Proven track record in delivering in a high-pressured sales focused environment.
• Proven track record in driving strong partner relationship and lead generation programs.
• A team player; passionate about the technology market.
• Commercially focused and target driven
• Detail oriented and skilled at managing deadlines.
• Strong organization and influencing skills
• Strong consultative marketing approach to effectively engage with sales organization and channel partner community
• Excellent communication and presentation skills
• Excellent business acumen

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Education

Bachelor’s degree in Marketing or Advertising.

Experience

At least  8 to 10 years of relevant experience.